A black piece of clothing with white text that says 'wear your feelings, by gros coeur' is lying on the ground, partially covered with scattered rose petals and leaves.

about gros cœur

A young person with braided hair and a baseball cap standing in front of a flower shop, wearing a oversized t-shirt with cursive text and loose pants.

gros cœur is not just a brand. It’s a reminder that emotions are not weak.

The story begins with a feeling: that strange mix of being too intense, too emotional, too quiet, too real — in a world that celebrates noise and numbness.

gros vœur was born from this tension. Not to fix it, but to embrace it.

Raised on rap lyrics that say what we can’t, inspired by fashion that speaks without words, gros cœur is a label for the in-betweeners — those who cry during songs but never post it. Those who love hard, but never find the right sentence to explain why.

Each piece carries a message. A whisper on a hoodie. A scream behind the stitching. A reminder that it’s okay to feel everything — and still look fire.

gros cœur is for those who’ve been told they’re too much — and finally wear it like a badge.

Here, clothes don’t just cover you.
They uncover you.

A person with braided hair wearing a jacket that says "wear your feelings" by Gros Coeur is looking at potted plants and flowers at a store or market. The photo is in black and white.

Close-up of a black book or magazine with the quote 'wear your feeling by your heart' written in white cursive text, with a basketball hoop in the background.

Close-up view of the interior of a washing machine drum with a black item that has white script reading 'Source of all my joy'.

Black and white photo of a condolence or memorial arrangement with roses and a cloth with writing, likely at a gravesite or memorial. The cloth reads 'your feelings by gross county' and there are both open and closed roses arranged on top.

Graffiti on a wall spelling 'AMOUR' with a heart replacing the letter 'O', in black ink on a brick wall.